Sponsorship
Public School Volunteer Week &
National Parental Involvement Day

Creating a partnership with Project Appleseed benefits America’s most important assets  – our parents and families.

Successful partnerships with businesses, foundations, and organizations are fundamental to providing support to families who seek to improve schools for all children. Engaging families contributes to a brighter future, better schools, and a stronger community for all.  Through National Parental Involvement Day and Public School Volunteer Week - we provide sponsors with the oppotunity to reach local parents, grandparents and caring adults through their local public schools.

Partners and sponsors support our mission and vision in a variety of ways:

  • Employee-centric volunteer partnerships
  • High-impact cause-related marketing relationships
  • Foundational philanthropic gifts that drive growth

Corporate sponsorships create brand awareness, increase brand loyalty, reinforce brand image, drive retail traffic and showcase community responsibility. Project Appleseed offers valuable opportunities for corporate sponsorship. 

As a National Parental Involvement Day and Public School Volunteer Week sponsor, promotional programs will be developed to build your brand equity. These programs will leverage the Project Appleseed brand to maximize your brand's exposure nationwide.

Sponsorships include:

  • Unique sponsorship packages customized to meet client-specific marketing objectives
  • Exclusivity within category—at the major sponsorship level
  • The ability to use the Project Appleseed brand name and logo in promotional campaigns
  • The potential to benefit from editorial coverage in the press.
  • High visibility and brand association with parents and families throughout America.
Project Appleseed seeks to create synergistic alliances with partners and sponsors whose business objectives can be met through a partnership with Project Appleseed. Any partnership should achieve at least one of the following goals or any combination thereof:

Goals
  • To increase student achievement for all students.
  • To increase parental involvement by expanding the number of parent volunteers taking the Parental Involvement Pledge.
  • Generate incremental revenue for Project Appleseed locally, nationally or both.
  • Heighten public awareness for Project Appleseed.
Strategy
  • Target partners where Project Appleseed can build awareness nationwide
  • Target partners whose target audiences includes women between the ages of 25-54, parents, grandparents and caring adults.
Whenever possible, Project Appleseed should work directly with the partner rather than through third party intermediaries. When intermediaries are the original point of contact, Project Appleseed should obtain direct contact with the primary partners at the earliest possible time.

To receive more information about how your company can become a Project Appleseed sponsor, please contact Elizabeth Scavuzzo at lizscavuzzo@projectappleseed.org.


“Leading nonprofits are transforming their missions into breakthrough cause brands by harnessing the power of corporate partnerships to rally new supporters with a compelling call-to-action,” explains Alison DaSilva, Cone’s executive vice president of Cause Branding. “While we have seen many companies reap the benefits of cause-related partnerships, these results reveal the same benefits hold true for the nonprofit brand. Strategic corporate partnerships can help nonprofits stand out and create new, loyal ambassadors.”